Westin Bear Mountain Resort & Spa: Digital Marketing Specialist
What we are looking for
We are currently seeking a Digital Marketing Specialist to join our team. This individual will develop, implement, and oversee digital content marketing campaigns for Westin Bear Mountain Resort & Spa. The role involves working closely with our team to formulate a content strategy that aligns with our company’s objectives and aims to create informative and educational digital content that highlights the benefits of our luxurious five-star property.
The Victoria-based Westin Bear Mountain Resort & Spa is a luxurious 5-star establishment that boasts 91 elegant rooms, two exquisite restaurants, a bar and lounge area, a grand 300-person ballroom, and top-notch meeting and conference facilities. Additionally, our hotel features a brand-new state-of-the-art spa. As a Westin-branded hotel, we are proudly affiliated with the Marriott brand.
What we offer
Our location on a bus route at the top of Bear Mountain Resort in Langford provides convenience for our employees who commute. For those who have their own vehicles, we offer free on-site parking. We take care of our staff by providing them with top-notch free lunches in the staff room and free access to our fitness facility.
If you want to impress your loved ones with our property, you can dine with us at Callisto, our exquisite Pacific Northwest fare inspired casual dining restaurant and receive a 50% discount.
For those who need to unwind, you can indulge in our Amatista Spa and receive a 20% discount.
We also have staff events, barbeques, and plenty of opportunities to enjoy our outdoor tennis court and other wellness activities.
As a travel enthusiast, you’ll love our fantastic staff, family, and friends’ discounts available for all Marriott hotel stays across the globe!
About the job
• Develop and implement a digital marketing strategy that aligns with our organizational goals and objectives.
• Create high-quality content for our website, newsletter, social media channels, email marketing campaigns, and other digital marketing channels.
• Assist with the design and development of a variety of digital projects, monitoring their progress and impact.
• Coordinate and manage our social media profiles, ensuring engaging and consistent content is delivered.
• Develop and oversee email marketing campaigns, tracking their success and making improvements as needed.
• Assist in maintaining the company website, ensuring it is updated, user-friendly, and optimized for conversions while adhering to brand guidelines.
• Conduct research on industry trends and competitor activity to stay up to date on market developments and adapt content strategy accordingly.
• Work with the management team to develop and execute paid digital advertising campaigns.
• Optimize content for search engines and use SEO best practices to improve organic search rankings.
• Manage relationships with internal departments to ensure coordination and timely execution of marketing programs.
• Analyze and report on the effectiveness of content marketing campaigns, using data to make data-driven decisions to improve future campaigns.
What you need
• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of 3 years of experience in digital marketing, preferably in the tourism industry.
• Proven experience coordinating successful digital marketing campaigns.
• Excellent writing and editing skills with experience creating content for multiple digital platforms.
• Strong understanding of SEO, social media marketing, and email marketing.
• Ability to interpret digital marketing data and translate it into actionable strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in digital marketing software and platforms, such as Google Analytics, Sprinklr, and content management systems.
• Strong analytical skills with experience using data to make data-driven decisions.
• Excellent communication and collaboration skills with the ability to work with cross-functional teams.
• Graphic design experience is a plus.